AI strategy and leadership advisory

Become an AI-capable organisation.

I help leadership teams and boards make strategic choices about AI, lead the change and decide what stays human.

I also work privately, one-to-one, with executives and board directors who want to become AI-capable.

Sue Cunningham, founder of The Uncertainty Lab
Two ways to work with me

For your organisation, or for you.

For your organisation

Your leadership team or board

Make strategic choices about AI, identify where it can create value and lead the changes those choices require.

For you

Your own AI leadership

Build your AI judgement and capability - privately, one-to-one, or alongside peers from other organisations.

When leaders come to me

AI is already in your organisation. Your leadership capability needs to keep pace.

You're expected to make strategic choices about AI and bring your people through the transition - while still working it out yourself.

  • "How can I lead what I don't yet understand?"
  • "We've invested in AI. What difference is it making to our work?"
  • "We're reviewing our strategy. What does AI change, and where should we focus?"
  • "How do we bring our people through this - and decide what stays human?"
  • "Can our board see enough of how AI is used to challenge it and govern it well?"
  • "What does AI mean for my own role - and the value I bring?"

AI Leadership Circle · For executive and senior leadership teams

Build an AI-capable leadership team.

Build the shared judgement to make strategic choices about AI. Strengthen your capability to lead yourselves and your people through the transition.

Six 60-minute live online sessions · Up to ten leaders

Information about AI is abundant and cheap.
Shared, firsthand sense-making is not.The more capable AI becomes, the more leaders need human spaces to work out what it means.

What it takes

AI capability starts with your leaders.

Your leaders need the judgement to make strategic choices about AI and the capability to lead the changes those choices require. Those choices shape how work gets done, how people participate and what stays human.

Where AI creates value. What needs to change. What stays human.

Governance

Oversight, accountability and assurance

Sue Cunningham, founder of The Uncertainty Lab
Why Sue

I haven't just studied this transition. I've lived it.

I’ve spent 25 years leading strategy, transformation and crisis response in organisations where people, trust and reputation matter. That experience shapes how I approach AI - the questions I ask, the consequences I consider and the choices I make.

In 2025, I stepped away from executive life to explore AI and build The Uncertainty Lab. I’ve redesigned how I work and how my business operates, working through what AI can do, what I want to keep human and where my experience creates value.

I bring that lived experience, alongside strategic leadership and AI expertise, into the work I do with you: making strategic choices about AI, reconsidering how work gets done and leading the changes those choices require.

Who I've worked with

What leaders say.

More than 110 leaders from 43 organisations across 14 sectors - through organisational engagements, Circles and private advisory.

AI Leadership Circle

Shared understanding, responsibly.

"The AI Leadership Circle created a safe, practical way for our team to explore AI without overpromising or oversimplifying the risks. It helped us build shared understanding, discover real applications, and start using AI more confidently and responsibly in our work."

Beth EgglestonCEO and founder, Humanitarian Advisory Group
Private AI Advisory

Firsthand practice.

"The hands-on approach helped me understand the shifts in the way of working that we are imposing on our teams at scale when we introduce AI into the workplace."

Sundeep SinghSenior leader, BHP
  • Bank First
  • Plan International Australia
  • Australia for UNHCR
  • NSW Council of Social Service
  • Sacred Heart Mission
  • City of MelbourneCity of Melbourne
  • Humanitarian Advisory Group
Frequently asked questions4 questions

What does The Uncertainty Lab do?

The Uncertainty Lab helps leadership teams and boards make strategic choices about AI, lead the change and decide what stays human. I also work privately, one-to-one, with executives and board directors who want to become AI-capable. We work through your questions in confidential rooms, using real work and honest conversation.

Where should we start?

Bring the question you're trying to answer. We'll talk through your situation, priorities and resources, and work out the most useful first step. You don't need to choose a service before we speak.

We've already done AI training. How is this different?

Training builds knowledge. It doesn't settle the decisions you're responsible for - where AI belongs, which risks matter, what needs to change and how to bring your people with you. This work builds on what you already know and works through those decisions in your own context, with your own people.

Do we have to decide to use more AI?

No. The work helps you decide where AI belongs. That can mean pursuing a use, testing it first, setting a boundary, keeping work human or choosing to wait. The point is to make the choice deliberately.

Ways to work together

Let’s have a conversation.

Working out what AI means for your own leadership, your organisation or the board you serve? Bring the questions you are carrying. We’ll work out what will help most.