What I believe about AI and how I use it. The principles that guide my work.
I ask the leaders I work with to make deliberate choices about AI. These are mine.
The Uncertainty Lab is a human-led, AI-enabled practice.
I have chosen to make AI a key enabler of my business: to extend my thinking, increase what I can achieve and create more space for human connection.
I use it to explore questions more deeply, challenge ideas and take on work that is repetitive, time-consuming or better suited to its capabilities. That frees more of my attention for conversations, relationships and the work that calls for human experience and judgement.
I want my use of AI to benefit people - through what it helps my clients and me contribute, and through the time and attention it gives back to the human side of work. I remain conscious of its limitations and risks, and responsible for how I use it.
I use AI to strengthen my thinking. The judgement remains mine.
DEAR describes the four stances that guide these choices.
DEAR: the position I work from.
DeliberateBe deliberate
I choose where AI adds value and where it doesn't. I don't use it by default. Sometimes the most deliberate choice is not to use AI at all - and leaders should be transparent about how they work with it, especially where trust is part of the work.
EmotionsEngage with emotions
AI is personal. It touches confidence, value and identity. I make space for that, in myself and with clients, because emotion is part of how we make sense of change.
AgenticBe agentic
I move forward with intention, even in uncertainty - willing to reorient as the landscape shifts, adapt as I learn, and take responsibility for my choices. You cannot lead others through uncertainty until you are willing to lead yourself through it first.
Risk awareBe risk aware
Every context carries different risks. My responsibility is to understand the ones that matter most in the work I'm doing, and to make deliberate choices about how I use AI in response.
This position keeps developing. I revisit my choices as the technology, the risks and my own experience change.
My transparency statement
How I use AI in my practice, remain accountable and protect the information you share.
Develop your own AI position.
Yours won't look like mine. It shouldn't.
If you'd like help working out yours, let's talk it through.
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